Have you already heard about Andromeda? The new Meta Ads algorithm that the company has invested billions into. I was right in the center of these changes. I’ve been advising hundreds of clients on Meta campaigns on behalf of Meta itself — helping them understand and leverage the platform’s biggest algorithmic shifts in real time.

That insider experience is exactly what I now bring to my freelance clients. Today the game is no longer about complex audience targeting. With Andromeda, creative is king. The algorithm rewards fresh, diverse, high-quality creatives that truly speak to people. I help my clients create exactly that kind of advertising — and I do it every single week together with them.